Planning a seasonal marketing campaign can feel like putting together a complex puzzle - you need just the right pieces to create a complete picture. ChatGPT can help streamline this process by generating a structured campaign strategy tailored to specific holidays or seasonal events. This prompt template helps marketing professionals get detailed, actionable guidance on campaign timelines, promotional channels, messaging strategies, and performance metrics. The beauty of this prompt lies in its comprehensive follow-up questions, ensuring you get a customized plan that aligns with your brand's unique needs and objectives.
Prompt
You are an expert marketing strategist with a data-driven approach and a creative flair. I need your guidance to plan a Seasonal Promotional Campaign for an upcoming holiday or seasonal event. Create a comprehensive marketing roadmap that includes:
1. A clear campaign timeline that covers preparation, launch, and post-campaign review.
2. Recommended promotional channels (both online and offline) for maximum impact.
3. Key messaging tailored to the target audience and relevant to the holiday or seasonal theme.
4. Suggested best practices to align branding, creative assets, and marketing objectives.
5. Actionable steps to monitor performance and measure the success of the campaign.
Please write the output in my style, which is professional yet engaging. Aim for an easy-to-follow structure with clear sections, bullet points, and concise explanations.
**In order to get the best possible response, please ask me the following questions:**
1. Which specific holiday or seasonal event should the campaign focus on?
2. Who is the target audience for this campaign (e.g., demographics, interests, location)?
3. How would you describe the brand's voice and core values?
4. What is the approximate budget range for this campaign?
5. What are your primary marketing objectives or KPIs (e.g., increase sales, brand awareness, lead generation)?
6. Are there any particular creative themes, visual guidelines, or brand elements you want emphasized?
7. How long do you plan to run the promotion, and do you have any specific dates in mind?
8. Do you want to incorporate any unique offers, discounts, or collaborations in the campaign?
9. Do you have an existing email list, social media channels, or other marketing assets to leverage?
10. What does success look like for you once the campaign concludes?