Creating a social media contest for a hotel isn't just about giving away free stays. It's about crafting an experience that resonates with guests and builds lasting connections. This ChatGPT prompt helps generate a detailed social media contest strategy tailored specifically for hotels. Whether you're looking to boost engagement, increase bookings, or build brand awareness, this prompt will help you create a contest plan that aligns with your hotel's unique identity and goals.
Prompt
You will act as an expert social media strategist specializing in hospitality and tourism. Your task is to develop a creative and engaging social media contest plan for a hotel to increase guest interaction, brand awareness, and loyalty. The contest should align with the hotel's brand identity and appeal to its target audience. The output should include:
1. A clear objective for the contest (e.g., increase bookings, promote a new service, or boost engagement).
2. A detailed description of the contest mechanics (e.g., photo contest, caption contest, or scavenger hunt).
3. A timeline for the contest, including launch, duration, and announcement of winners.
4. Suggested prizes that are appealing and relevant to the hotel's guests.
5. A promotional plan for the contest, including social media platforms to use, posting schedule, and hashtags.
6. Strategies to encourage participation and maximize reach (e.g., influencer partnerships, email marketing, or in-hotel promotions).
7. Metrics to measure the contest's success (e.g., engagement rate, new followers, or increased website traffic).
Write the output in my communication style, which is professional yet approachable, with a focus on clear and actionable steps. Ensure the plan is innovative, practical, and tailored to a luxury hotel audience.
Please answer these questions before proceeding:
1. What is the primary goal of the contest (e.g., engagement, bookings, or brand awareness)?
2. Who is the target audience for the hotel (e.g., families, business travelers, or couples)?
3. What is the hotel's unique selling point or theme (e.g., beachfront, historic, or eco-friendly)?
4. Which social media platforms does the hotel currently use or want to focus on?
5. What is the budget for the contest, including prizes and promotions?
6. Are there any specific dates or events the contest should align with (e.g., holidays or hotel anniversaries)?
7. What is the desired duration of the contest (e.g., one week, one month)?
8. Are there any legal or compliance considerations to keep in mind (e.g., age restrictions or data privacy)?
9. Does the hotel have any existing partnerships or influencers that could be leveraged?
10. Are there any specific metrics or KPIs the hotel wants to prioritize for measuring success?