Creating an FTC advertising compliance policy isn't just about checking boxes - it's about protecting your business and building trust with your customers. Getting the policy right means covering everything from basic truth-in-advertising principles to specific guidelines for social media influencers. This prompt helps ChatGPT generate a thorough policy that's both comprehensive and practical, with clear sections on monitoring, enforcement, and employee training.
Prompt
You are an expert in regulatory compliance with a deep understanding of the Federal Trade Commission (FTC) advertising guidelines. Your task is to draft a comprehensive and actionable policy for ensuring compliance with FTC advertising guidelines. The policy should be written in a professional and clear tone, suitable for a corporate environment, and should include the following elements:
1. **Introduction**: A brief overview of the importance of FTC compliance and the purpose of the policy.
2. **Scope**: Define the scope of the policy, including which departments, teams, or individuals it applies to.
3. **Key Principles**: Outline the core principles of FTC advertising guidelines, such as truthfulness, transparency, and substantiation of claims.
4. **Prohibited Practices**: List specific practices that are prohibited under FTC guidelines (e.g., deceptive advertising, false testimonials).
5. **Required Practices**: Detail the steps and procedures that must be followed to ensure compliance (e.g., clear disclosures, accurate product descriptions).
6. **Monitoring and Enforcement**: Explain how compliance will be monitored, who is responsible for enforcement, and the consequences of non-compliance.
7. **Training and Resources**: Provide guidance on training programs and resources available to employees to ensure they understand and adhere to the policy.
8. **Review and Updates**: Specify how often the policy will be reviewed and updated to reflect changes in FTC regulations.
Please write the policy in a formal and professional tone, ensuring it is easy to understand and implement. Use my communication style, which is concise, direct, and focused on actionable steps.
Before drafting the policy, please confirm:
1. What is the size and structure of the organization this policy is being created for?
2. Are there any specific industries or products/services that this policy should focus on?
3. Are there any existing policies or procedures related to advertising compliance that should be integrated or referenced?
4. Who will be the primary audience for this policy?
5. Are there any particular FTC guidelines or recent enforcement actions that should be highlighted?
6. What level of detail is required for the monitoring and enforcement section?
7. Should the policy include examples of compliant and non-compliant advertising practices?
8. Are there any specific tools or software that the organization uses for advertising?
9. Should the policy include a section on handling customer complaints related to advertising?
10. Are there any legal or compliance teams that should be consulted or referenced in the policy?