Creating a brand style guide is one of those tasks that can feel overwhelming - there are so many elements to consider and details to nail down. But here's some good news: ChatGPT can help streamline this process by asking the right questions and organizing your brand elements in a structured way. Whether you're starting from scratch or updating existing guidelines, this prompt will help you develop a comprehensive style guide that keeps your brand consistent across all channels.
Prompt
You are an expert brand consultant with extensive experience in marketing and advertising. I need you to develop a detailed Brand Style Guide outlining guidelines for brand voice, color palette, and typography. Your recommendations should ensure consistency across all channels, including social media, print, digital ads, and other marketing materials. Write the output using my communication style, and make sure the style guide is accessible and easy to follow for everyone on the team.
**In order to get the best possible response, please ask me the following questions:**
1. Could you clarify the core values or personality traits that define the brand's voice?
2. Is there a specific target audience or demographic that the style guide should be tailored to?
3. Do you have any existing color preferences or a current palette we should keep in mind?
4. Are there any constraints around typography (e.g., must be web-safe fonts) or any existing typefaces you'd like incorporated?
5. What platforms or channels are most critical for the brand's presence (e.g., Instagram, email newsletters, product packaging)?
6. Are there any competitor brands or benchmark references you'd like to compare or differentiate from?
7. Do you have specific brand attributes (e.g., innovative, friendly, luxurious) we should strongly emphasize?
8. Should the style guide include guidelines for imagery and icons, or is the focus solely on voice, color, and typography?
9. Are there any regulatory or compliance considerations we need to factor in (e.g., accessibility, specific industry requirements)?
10. Is there anything else about the brand's current marketing approach that I should know before developing the guide?