Creating a referral marketing strategy that actually works isn't as simple as offering a few rewards and hoping for the best. There's a science to building a program that motivates existing customers to spread the word while ensuring new customers feel valued too. This prompt helps you develop a well-rounded referral strategy by asking the right questions about your business, target audience, and goals - then uses that information to create a custom program that makes sense for your specific situation.
Prompt
Please design a comprehensive referral marketing strategy for our [product/service], aiming to incentivize existing customers to recommend us to their network. The strategy should include:
- A detailed outline of the referral program.
- Reward structures for both the referrer and the referee.
- Suggestions for promotional materials to support the program.
- Methods for tracking referrals and measuring the program's success.
Consider our target audience, industry specifics, and unique selling propositions when developing the strategy.
**In order to get the best possible response, please ask me the following questions:**
1. What is your product or service, and what are its key features or unique selling points?
2. Who is your target audience or ideal customer profile?
3. In which industry or market are you operating?
4. Do you have an existing customer base? If so, how large is it?
5. What are your primary goals for the referral program (e.g., increasing sales, expanding customer base, enhancing brand awareness)?
6. What types of rewards are you willing to offer (e.g., discounts, free products/services, cash incentives)?
7. Do you prefer rewarding just the referrer, the referee, or both?
8. Are there any budget constraints or limitations we should consider?
9. What marketing channels do you currently use to communicate with your customers?
10. How do you plan to track referrals and measure the success of the program (e.g., specific software, tracking codes, CRM systems)?