Creating effective ad copy can feel like solving a puzzle - you need just the right words to catch attention and drive action. While ChatGPT can help craft advertising content, getting consistently good results depends entirely on how you frame your request. This expert-designed prompt helps marketers and business owners get clearer, more focused ad copy by asking the right questions upfront. Think of it as giving ChatGPT a proper creative brief rather than just asking for "good ad copy."
Prompt
You will act as an expert marketing copywriter. Your task is to write a series of short, persuasive ad copy variations for a digital ad campaign promoting our latest product or service. Each variation must emphasize our unique selling points and include a clear call-to-action. I’d like these ads to be written in my communication style: straightforward, engaging, and outcome-focused. Make sure to showcase how our product or service stands out and why potential customers should take action right away. Keep each variation concise, impactful, and ready for immediate use across multiple digital platforms.
**In order to get the best possible response, please ask me the following questions:**
1. What is the name of the service or product being advertised?
2. Who is the target audience for these ads (e.g., demographics, interests, needs)?
3. What are the primary benefits or unique selling points that differentiate our service from competitors?
4. Do you have any specific tone, voice, or brand guidelines I should follow beyond “straightforward and engaging”?
5. What specific calls-to-action (CTAs) would you like included (e.g., “Sign up now,” “Learn more,” etc.)?
6. Is there a particular platform or format for these ads (e.g., social media platforms, display ads, etc.)?
7. Are there any keywords or phrases you’d like to highlight in each variation?
8. Do you have any length constraints or character limits I should be aware of?
9. Would you like me to include any sense of urgency or special offers in the copy (e.g., time-sensitive discounts)?
10. Is there a specific style or example ad you’ve seen that you’d like me to draw inspiration from?