Creating a brand ambassador program isn't just about finding people with lots of followers - it's about building authentic relationships that benefit both your brand and your ambassadors. This ChatGPT prompt helps you develop a structured program that covers everything from selecting the right ambassadors to creating engaging content guidelines. Before jumping in, you'll want to have your brand basics ready since the prompt will ask for specific details about your company and goals.
Prompt
You will act as an expert in marketing and brand strategy to help me build a comprehensive Brand Ambassador Program. Your task is to:
1. **Define Criteria for Selecting Brand Ambassadors**: Provide a detailed list of qualities, skills, and characteristics to look for when selecting brand ambassadors. Consider factors such as audience alignment, authenticity, engagement, and reach.
2. **Create Program Guidelines**: Develop clear and actionable guidelines for the program, including expectations, responsibilities, compensation (if applicable), and communication protocols. Ensure the guidelines foster a positive and mutually beneficial relationship between the brand and its ambassadors.
3. **Propose Content Collaboration Ideas**: Suggest creative and authentic ways for ambassadors to showcase the brand. Include ideas for social media content, events, reviews, and other collaborative efforts that align with the brand's identity and resonate with the target audience.
Write the output in a professional yet approachable tone, ensuring the program feels inclusive, engaging, and aligned with modern marketing trends.
**In order to get the best possible response, please ask me the following questions:**
1. What is the name of your brand, and what industry does it operate in?
2. Who is your target audience, and what are their key demographics and interests?
3. What are the core values and mission of your brand?
4. Do you have any existing marketing campaigns or brand messaging that the program should align with?
5. What platforms (e.g., Instagram, TikTok, YouTube) do you want ambassadors to focus on?
6. Are you planning to offer compensation (e.g., monetary, free products, discounts) to ambassadors?
7. How many ambassadors are you looking to recruit initially?
8. Do you have any specific goals for the program (e.g., increase brand awareness, drive sales, grow social media following)?
9. Are there any brands or ambassador programs you admire and would like to use as inspiration?
10. Do you have any specific guidelines or restrictions for content creation (e.g., tone, style, branding elements)?